Ad Server Rewrite: Goals and Non Goals

We have carried out the first or maybe last round of rewrite of the Juhui DSP/SSP/ADX with Typescript. A few goals and non-goals have been set for this labor-intensive process.

Goals

• Strong typed.
• Strong API contracts.
• Holistic Observability with logging, tracing, and metrics.
• Layered Architecture and dedicated component.
• Testcases can be run by anyone.
• Stateless over stateful.
• Improved readability.
• Proper code deprecation process.

Non-Goals

• Use fancy technology.
• Reinvent the wheel.
• Making ad server more complex.
• Code reuse.
• Abstraction over business logic.
• Premature optimization for performance.
• Programming productivity (Reduce boilerplate).

These goals and non-goals are driven by our business needs. Logics for the advertising industry is often overwhelming, undocumented and may change three times a day.

• advertising
• coding suggestion
• typescript